This story is based on original Viking Age poems 

THE LEGEND ABOUT THE NORSE GODDESS Gefjun 

 
 
 
 
 

Gefjun - Gefiun - Gefion - Gefjon

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Long before the world became as it is today, there was a King named Gylfi. The King presided over a vast territory and truly loved his land. He had created a powerful army consisting only of the bravest and strongest of women and men so that he could sleep peacefully.

But King Gylfi, so assured of the strength of his army, failed to see that the worthiest opponent he would ever meet looked nothing like he could expect. Her name was Gefjun. She came from the East, in a carriage drawn by four magnificent oxen. With her dark eyes and black hair, it was claimed that she was a sorceress. King Gylfi was not immune to her exotic mystique and offered her half his fortune if only she would stay. To the King’s surprise, Gefjun refused. She was not a trophy to be bought and displayed.

The King, so accustomed to endless admiration, was outraged. Surely there must be something amongst his riches that would please this mysterious woman. He approached Gefjun again, offering her as much land as she could plough in one day and one night. She accepted and set off with her oxen. Satisfied, the King retired to his longhouse.

When he awoke, Gefjun could not be seen anywhere. By the time the King had gathered his army, Gefjun and her oxen had already dragged the landmass so far away that there was now an ocean between them. All the astonished King could do was to watch, as he lost both the woman he desired and parts of his precious land.

Gefjun lived to old age on her own land, happy and free and the King cursed the day he had tried to bribe her away from her independence. Therefore, in this time before remembrance, it was known that true affection can never be purchased and that it is always up to you to create your own promised land.


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Åsa Trulsson
Founder of Soldiser, designer & Norse mythology enthusiast from Skåne, Sweden.

 
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The story about the Norse goddess Gefjun and king Gylfi is inspired by legends with thousand-year-old roots. Gefjon, or Gefjun in Old Norse, means 'the giving one'. The goddess is mentioned in the poem Lokesenna from the Poetic Edda, as well as in Vǫlsa þáttr from Flateyjarbók. 


The Icelandic scholar Snorri Sturluson chose the legend about Gefjun to be the first tale of his Edda, the Prose Edda. In his version of the saga, the indentation from Gefjun’s ploughing resulted in Lake Malar, on the Swedish east coast, and the landmass became the Danish island of Zealand, upon which the city of Copenhagen is located today. According to Snorri, Gefjun came "from the East" and finally settled down in Lejre, Denmark. 


 
 

Pocket Squares

Handcrafted from the finest silk  with a pattern telling an ancient Viking story

 

Precious Jewelry

Inspired by ancient Norse legends, perfectly combining heritage and modernity

 
 
 

Silk Scarves

Designed to celebrate heroines and  legendary women from 1000 years ago